Bailey Flooring Supplies
Flooring supplies e-commerce · United States
E-commerce
A Shopify store built from the domain up, with organic clicks tripling in a quarter
A distributor of professional hardwood-floor finishes had no online store and no way to take orders outside business hours. We built the Shopify store from scratch and optimised every product and collection. Organic clicks from Google tripled quarter on quarter.
- Shopify store
- E-commerce SEO
- Meta ads
- Google Merchant Center
- +201%
- organic clicks from Google (779 → 2,343)
- +156%
- search impressions (100K → 256K)
- 8.8
- average mobile position on Google
Source: Google Search Console, Mar–May 2026 vs Jun–Aug 2026.
The challenge
Contractors could only order by phone during business hours, and the catalogue lived in the owner's head. The goal was to put the flagship finish lines online and get contractors buying there.
Visit baileyflooringsupplies.com ↗What we built
- A Shopify store from the domain up: catalogue structure, variants, inventory sync, low-stock alerts and manufacturer fulfilment
- On-page SEO for every product and collection page
- A Meta sales campaign optimised for purchases, with the pixel and Conversions API
- A Google Merchant Center suspension resolved by bringing the store's policies into line, so Shopping listings could run
The proof
Free 30-minute strategy call
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