Platform comparison
ClickFunnels vs GoHighLevel: which one should you use?
We've built 258 funnels on ClickFunnels and more than 120 builds on GoHighLevel. Here's how we decide which one a business needs.
The short answer
It depends on how you make money.
Choose ClickFunnels if you sell mainly online through funnels: info products, courses, coaching programs or physical products with order bumps and upsells. It is built around the funnel and the checkout, and its funnel editor and course area are mature.
Choose GoHighLevel if your business runs on leads, calls and appointments, like local service businesses, clinics and realtors, or if you are an agency managing many clients. SMS, calling, calendars, reviews and multi-step follow-up are built in, and agencies can give every client a sub-account under their own brand.
You can also use both: ClickFunnels for the funnel and course, GoHighLevel as the CRM that follows up.
Side by side
How the two platforms compare
| ClickFunnels | GoHighLevel | |
|---|---|---|
| Built around | Sales funnels, checkout and online courses | A CRM and automation platform for businesses and agencies |
| Funnels & websites | Its core strength: funnel pages, order forms, upsells and checkout | Funnels and full websites, with forms and booking on every page |
| CRM & pipelines | Contacts and a pipeline to follow leads through the funnel | Full CRM with multiple pipelines, custom fields and team assignment |
| Email automation | Broadcasts and visual workflows | Visual workflows across email, SMS and other channels |
| SMS & calling | Multichannel SMS or call sequences usually need extra tools | Built in: two-way SMS, calling, missed-call text-back |
| Appointments | Appointment booking for calls and sessions | Calendars, round-robin booking, reminders and no-show follow-up |
| Courses & memberships | Mature course and membership area | Courses and memberships included |
| Reviews & reputation | Not a focus | Review requests and reputation management built in |
| For agencies | One account per business | Sub-accounts per client, snapshots, and white-label / SaaS mode |
Features and plans change. Check current details on ClickFunnels and GoHighLevel.
Signs you should switch to GoHighLevel
- You pay for separate tools for SMS, booking, email and reviews
- Leads come in by phone and form, and slow follow-up is costing you jobs
- You run an agency and set up the same system for every client
- You want your own branded CRM to sell to clients
Signs you should stay on ClickFunnels
- Most of your revenue comes from funnels, upsells and order bumps
- You sell courses or memberships and your students are settled there
- Your funnels convert and your team knows the editor well
- You don't need SMS, calling or appointment workflows
FAQ
ClickFunnels vs GoHighLevel questions
Need help with either? See our funnel development and GoHighLevel services.
Is GoHighLevel better than ClickFunnels?
Neither is better for everyone. ClickFunnels suits a business that sells mainly through funnels, courses and checkout pages. GoHighLevel suits a business that lives on leads, calls and appointments, and agencies that manage many clients.
Can I move from ClickFunnels to GoHighLevel?
Yes. We rebuild the funnel pages in GoHighLevel, move contacts and custom fields, reconnect payments and email, and test everything before you switch your domain over.
Can I use both?
Yes. You can keep ClickFunnels for your funnels and courses and use GoHighLevel as the CRM, passing leads between them with webhooks or Zapier.
How much does each platform cost?
Both change their plans regularly, so check ClickFunnels and GoHighLevel pricing directly. GoHighLevel's white-label and SaaS features are only on its higher agency plans.
Free 30-minute strategy call
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Tell us about your offer and your numbers. You'll leave the call with a clear plan, whether you hire us or not.