Paid Advertising
Ad campaigns that pay for themselves
An ad only works if the page it leads to converts. We plan campaigns around the whole journey, from awareness to consideration to decision, then test and track until the cost of getting a customer makes sense for your business.
What's included
What you get with our paid advertising
Meta Ads
Facebook and Instagram campaigns for cold traffic, retargeting and lookalike audiences.
Google Ads
Search, Performance Max and YouTube campaigns aimed at buyer-intent keywords.
Full-funnel planning
Campaigns mapped to awareness, interest, desire and action, with a message for each stage.
Creative testing
Structured A/B tests on hooks, visuals and offers, with budget moved to whatever wins.
Conversion tracking
Pixel, Conversions API and GA4 set up correctly so the numbers in your ad account match reality.
Clear reporting
Spend, cost per lead, cost per acquisition and return on ad spend, written up in plain language.
FAQ
Paid Advertising: common questions
What ad budget do I need?
Enough to get meaningful data, which depends on your price point and market. We'll suggest a starting budget on the strategy call.
Do you also build the landing pages?
Yes. That's our core skill. Pairing the ads with a funnel we built means fewer weak links between the click and the sale.
How much does paid advertising cost?
Every project is quoted by scope after a free 30-minute strategy call, so you know the exact price before any work starts. Small funnel and GoHighLevel fixes have fixed prices from $17 per task on our funnel tech support page.
Proof
Results from real clients
567 enquiries for a service nobody in the market had heard of
Denton's Hardwood Flooring · Knoxville, TN
- lead-form enquiries in seven months
- 567
- lead-form enquiries in seven months
- Messenger conversations started
- 462
- Messenger conversations started
From zero leads to 725 enquiries in the first month
Hudson Pro Orthopaedics & Sports Medicine · United States
- enquiries, July vs August 2025
- 0 → 725
- enquiries, July vs August 2025
- average cost per lead in the first month
- $3.89
- average cost per lead in the first month
1,498 patient enquiries in 60 days at $3.61 each
Premier Vascular · Long Island, NY
- patient enquiries in 60 days
- 1,498
- patient enquiries in 60 days
- average cost per lead
- $3.61
- average cost per lead
Free 30-minute strategy call
Ready to turn more clicks into customers?
Tell us about your offer and your numbers. You'll leave the call with a clear plan, whether you hire us or not.