Hudson Pro Orthopaedics & Sports Medicine
Orthopaedics · United States
Paid ads
From zero leads to 725 enquiries in the first month
The practice had spent a month on Meta ads with nothing to show. We rebuilt the tracking for a medical advertiser, relaunched with symptom-screener lead forms, and the first month returned 725 enquiries at under $4 each.
- Meta lead ads
- Medical tracking
- GoHighLevel CRM
- Delivered with a partner agency
- 0 → 725
- enquiries, July vs August 2025
- $3.89
- average cost per lead in the first month
- $2.81
- cost per lead on the back-pain campaign
Source: Meta Ads Manager, July–August 2025. Enquiries are form submissions, not appointments.
The challenge
An earlier agency's campaign spent $464 in July 2025 for zero leads. The standard pixel it used is restricted for medical advertisers, so the campaign was optimising on nothing.
Visit hudsonprohealth.com ↗What we built
- The pixel replaced with a health-compliant dataset and Conversions API events
- Two symptom-screener lead campaigns, one for knee pain and one for back pain
- A landing page re-shot with the practice's own doctors
- A GoHighLevel pipeline, A2P-approved number and automations checked before go-live
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