Denton's Hardwood Flooring
Flooring & laser restoration · Knoxville, TN
Paid ads
567 enquiries for a service nobody in the market had heard of
A family flooring business launched laser restoration. Our Meta lead campaign produced 567 enquiries and 462 Messenger conversations in seven months at under $6 per lead, with the cost dropping to $2.92 by month three as the creative was refined.
- Meta lead ads
- GoHighLevel CRM
- AI chat assistant
- Booking & payments
- 567
- lead-form enquiries in seven months
- 462
- Messenger conversations started
- $5.95
- average cost per lead
- 2.75% → 6.49%
- click-through rate, month one to month three
Source: Meta Ads Manager, January–July 2026. Enquiries are form submissions, not booked jobs.
The challenge
Customers didn't know what laser restoration was, and the shop had no way to respond to enquiries fast enough to book them.
Visit dentonshardwoodflooring.com ↗What we built
- A Meta lead campaign built on before-and-after close-ups and short videos of the laser at work, with Messenger as a second path
- Scheduled creative rotation to control ad fatigue, so cost per lead fell instead of climbing
- Lead forms synced into GoHighLevel and tagged by source and service
- An AI chat assistant that gathers details and photos, gives an estimate range and hands qualified leads to the owner
- An online rental booking system for the laser equipment, with a Stripe deposit and a shared calendar
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- average cost per lead in the first month
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- patient enquiries in 60 days
- 1,498
- patient enquiries in 60 days
- average cost per lead
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Five months, a fixed $3,000 budget, 285–396 enquiries every month
Houston Vein Associates · Houston, TX
- patient enquiries in five months
- 1,665
- patient enquiries in five months
- average cost per lead
- $8.64
- average cost per lead
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