Cruz and Sons Hardwood Flooring
Hardwood flooring · Westfield, MA
Local SEO & websites
#1 on Google Maps within 30 days, for a business that didn't exist yet
A brand-new flooring company with no website, no Google Business Profile and no reviews. Within 30 days of the domain being registered it held the #1 Google Maps position for its main service term. No ads were ever run.
- Website
- Local SEO
- Google Business Profile
- CRM automation
- #1
- on Google Maps for its main service term within 30 days
- 1 → 92
- website clicks from Google, quarter on quarter
- 8 → 7,288
- search impressions, quarter on quarter
- $0
- spent on ads
Source: Google Search Console, Mar–May 2026 vs Jun–Aug 2026.
The challenge
Starting from zero: no website, no Google Business Profile, no reviews, and a crowded local market in western Massachusetts.
Visit cruzwoodfloors.com ↗What we built
- A website structured with one page per service and one page per surrounding town
- Google Business Profile claimed, completed and optimised
- Missed-call text-back, so no call goes to voicemail unanswered
- A GoHighLevel CRM to capture and follow up every enquiry
The proof
More local seo & websites results
Technical SEO score 86% → 100%, average Google position halved
TDS Flooring · Framingham, MA
- technical SEO audit score
- 86% → 100%
- technical SEO audit score
- average position on Google
- ~45 → ~20
- average position on Google
Average mobile position 31 → 9 in nine months, on organic search alone
Paso Robles Floor Co · Paso Robles, CA
- average mobile position in nine months
- 31 → 9
- average mobile position in nine months
- mobile click-through rate
- 3–4%
- mobile click-through rate
A 9.5% mobile click-through rate for a local dance school
Moves Dance Studio · Wheaton, IL
- clicks from Google in 90 days
- 1,379
- clicks from Google in 90 days
- mobile click-through rate
- 9.5%
- mobile click-through rate
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