A St. Louis flooring store
Flooring store · St. Louis, MO
Local SEO & websites
Organic visits up 71% after a website rebuild
A St. Louis flooring store, family-owned since 1978, was ranking for its own name and little else. We rebuilt the site with town pages and review integration. In the five months after launch Google sent 1,113 visits against 652 in the five months before, and the average position moved from the mid-40s to the low 20s.
- Website rebuild
- Town pages
- Local SEO
- +71%
- organic visits, five months after vs before
- mid-40s → low 20s
- average Google position
- 8
- town pages built for surrounding communities
Source: Google Search Console, Nov 2025 – Aug 2026. Client name withheld.
The challenge
The old site was missing headers, keywords and meta information, so it only ranked for the store's own name.
What we built
- A rebuilt website with product, service, gallery and Google-reviews pages
- Town pages for eight surrounding communities, with installation sub-pages
- A tracked phone number and lead notifications in the CRM
More local seo & websites results
#1 on Google Maps within 30 days, for a business that didn't exist yet
Cruz and Sons Hardwood Flooring · Westfield, MA
- on Google Maps for its main service term within 30 days
- #1
- on Google Maps for its main service term within 30 days
- website clicks from Google, quarter on quarter
- 1 → 92
- website clicks from Google, quarter on quarter
Technical SEO score 86% → 100%, average Google position halved
TDS Flooring · Framingham, MA
- technical SEO audit score
- 86% → 100%
- technical SEO audit score
- average position on Google
- ~45 → ~20
- average position on Google
Average mobile position 31 → 9 in nine months, on organic search alone
Paso Robles Floor Co · Paso Robles, CA
- average mobile position in nine months
- 31 → 9
- average mobile position in nine months
- mobile click-through rate
- 3–4%
- mobile click-through rate
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