An orthopaedic clinic
Orthopaedics · United States
Paid ads
3,681 patient enquiries in four months at $2.41 each
Knee-pain and back-pain screener campaigns produced 3,681 enquiries on $8,869 of ad spend, peaking at 1,318 in a single month, with a click-through rate above 6% throughout.
- Meta lead ads
- GoHighLevel CRM
- AI first response
- Delivered with a partner agency
- 3,681
- enquiries in four months
- $2.41
- average cost per lead
- 6%+
- click-through rate on cold audiences
Source: Meta Ads Manager, August–November 2025. Client name withheld.
The challenge
The clinic needed a steady flow of qualified patients for two treatment lines without paying for unqualified clicks.
What we built
- Two campaigns, one per symptom, each with three to four creative variants built around a single, specific symptom
- Health-compliant tracking with a custom 'scheduled screening' event
- A GoHighLevel pipeline with an AI first response and booking
More paid ads results
567 enquiries for a service nobody in the market had heard of
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- lead-form enquiries in seven months
- 567
- lead-form enquiries in seven months
- Messenger conversations started
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- Messenger conversations started
From zero leads to 725 enquiries in the first month
Hudson Pro Orthopaedics & Sports Medicine · United States
- enquiries, July vs August 2025
- 0 → 725
- enquiries, July vs August 2025
- average cost per lead in the first month
- $3.89
- average cost per lead in the first month
1,498 patient enquiries in 60 days at $3.61 each
Premier Vascular · Long Island, NY
- patient enquiries in 60 days
- 1,498
- patient enquiries in 60 days
- average cost per lead
- $3.61
- average cost per lead
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